This Privacy Policy explains how 24Karat Media ("we," "us," or "our") collects, uses, and protects information when you visit our website or contact us. We've designed our practices to be privacy-conscious: by default, we collect only anonymous, aggregate, impression-level data, and we only collect information that identifies you when you choose to give it to us.
The short version: We measure how our pages and campaigns perform using anonymous, impression-level analytics. We do not build profiles of individual visitors. The only time we collect personal information is when you voluntarily submit it through our contact form.
1.Information we collect
Impression-level & analytics data (anonymous)
When you visit our website or interact with our marketing, we and our analytics providers automatically collect aggregate, non-identifying information used to measure performance, such as:
- Page views, impressions, clicks, and general engagement;
- Approximate, non-precise location (such as country or region) derived from your IP address;
- Device type, browser, operating system, and screen size;
- Referring source, campaign, or ad that brought you to us; and
- Funnel and conversion events in aggregate (for example, how many visitors reached a page or submitted a form).
This information is collected and reported at the impression and aggregate level. We do not use it to identify you individually or to build an individual profile of you.
Information you provide (contact form)
If you fill out our contact form, you choose to provide personal information so we can respond to you. This typically includes your name, email address, company name, phone number (if you provide it), and the contents of your message.
2.How we use information
| Information | How we use it |
|---|---|
| Impression & analytics data | Measure website and campaign performance, understand traffic and conversion trends in aggregate, and improve our content and marketing. |
| Contact form details | Respond to your inquiry, provide proposals and information you request, and communicate with you about a potential or existing engagement. |
We do not sell your personal information. We do not use contact-form information for unrelated purposes without your consent.
3.Cookies & tracking technologies
We and our providers use cookies, pixels, and similar technologies to enable impression-level measurement and analytics — for example, to count visits and gauge campaign performance. Most browsers let you refuse or delete cookies through their settings. Disabling cookies may affect some features but will not prevent you from contacting us.
4.How we share information
We share information only in limited circumstances:
- Service providers. Trusted vendors that help us operate — such as website hosting, analytics, advertising platforms, email, and form/CRM tools — process information on our behalf and are permitted to use it only to provide services to us.
- Legal reasons. We may disclose information if required by law, regulation, legal process, or to protect our rights, safety, or property.
- Business transfers. If we are involved in a merger, acquisition, or sale of assets, information may be transferred as part of that transaction.
We do not sell or rent your personal information to third parties.
5.Data retention
We keep aggregate analytics data for as long as it is useful for measuring performance. We keep contact-form information for as long as needed to respond to your inquiry and to maintain our business relationship, after which we delete or anonymize it, unless a longer retention period is required by law.
6.Data security
We use reasonable administrative, technical, and physical safeguards to protect information against unauthorized access, loss, or misuse. However, no method of transmission or storage is completely secure, and we cannot guarantee absolute security.
7.Your privacy rights
Depending on where you live, you may have rights regarding your personal information, including the right to request access to it, to correct or delete it, and to opt out of certain processing. Because we collect personal information only when you submit it to us, you can exercise these rights for that information by contacting us.
California residents (CCPA/CPRA)
If you are a California resident, you have the right to know what personal information we collect, to request deletion of your personal information, to correct inaccurate information, and not to be discriminated against for exercising these rights. We do not sell or "share" personal information as those terms are defined under California law. To make a request, contact us at the email below; we may need to verify your identity before responding.
8.Third-party links
Our website may link to third-party sites or platforms that we do not control. This Privacy Policy does not apply to those sites, and we encourage you to review their privacy policies.
9.Children's privacy
Our website and services are intended for businesses and adults. We do not knowingly collect personal information from children under 16. If you believe a child has provided us information, please contact us and we will delete it.
10.Changes to this policy
We may update this Privacy Policy from time to time. The "Last updated" date above reflects the most recent revision. Material changes will be posted on this page, and your continued use of our website after changes are posted constitutes acceptance of the updated policy.
11.Contact us
For questions about this Privacy Policy or to exercise your privacy rights, contact us at [email protected]. This policy is part of, and should be read together with, our Terms of Service.